ProFolla Silk formulated for Black and African American Hair Care

July 2008

Healthy Hair Plus, a leading manufacturer and distributor of hair care products announces today its new line of ProFolla Silk® products specifically formulated for black hair care.

A complete line of moisture and growth shampoos and conditioners developed to target moisture retention and faster hair growth - addressing specific demands of coarse or thick ethnic hair types.
 
Healthy Hair Plus, a leading manufacturer of hair care products, announces its new line of black hair care specifically formulated for to meet the demands of black and African American hair. ProFolla Silk® for black hair care, is designed to target specific coarse and thick challenges of ethnic hair types.

Black hair products for hair growth and maintenance, moisture retention, and hair breakage add shine, sheen, and increased protection from breakage required of black and African American hair.  

ProFolla Silk® is a leading provider of shampoos, conditioners and styling aids formulated specifically for black and African-American hair styles and hair types.

Formulated with LusterPlex™, ProFolla Silk® products add shine and silkiness while infusing moisture and improving strength to weak or brittle hair, reducing frizz and split-ends, and improving control of hard to manage hair.

LusterPlex™ improves smoothness, strength and shine to coarse, thick or dry hair and adds beauty and manageability.

Specially formulated for black hair and African American hair styles, ProFolla Silk® delivers moisture retention needed for black, ethnic and African American hair types for increased elasticity, while reducing breakage and adding silky sheen and shine.  

Four new ProFolla Silk® products have been introduced:

• ProFolla Silk® Moisture Shampoo - Intense moisture for dry hair. Formulated with Emu Oil and Lusterplex® to hydrate and moisturize dry hair and reduce breakage.

• ProFolla Silk® Moisture Conditioner - A rinse-off conditioner designed to add strength, volume and moisture and protect and repair damaged hair.
  

• ProFolla Silk® Growth Shampoo - Targets faster growing hair, thinning hair and hair loss with a hair growth Trichogen® complex and LusterPlex™ for smoothness, shine and moisture.
  

• ProFolla Silk® Growth Conditioner - Botanical complex, Trichogen® and LusterPlex™ formula for thinning hair developed to aid in moisture retention, protection from breakage and hair growth.
  

• ProFolla Silk Hair® Hair Nourishment Vitamins - Hair vitamins rich in vitamins, nutrients and minerals developed to promte healthy hair, skin and nails.
  

Originally developed to enhance overall effectiveness to hair products in general, LusterPlex™ is a patented quaternary conditioning agent designed to deliver visible results from shampoo and conditioner systems.

Proven to maintain the hair's natural luster often lost during washing, and to effectively condition without dulling or build-up, Lusterplex™ is a proven active ingredient in black hair care products.

LusterPlex™ is designed to help create healthy-looking, lustrous. It increases the "hair humidity resistance factor" (H2RF) to reduce the effect of humidity and provides manageability and frizz control to black hair styles. It has been shown to decrease frizz, improve smoothness, increase tensile strength and reduce breakage, and increase shine and sheen to dull hair.

Jason Coffey, Vice president of operations says, "We have had many requests from our African American customers to formulate products specifically formulated for black hair. LusterPlex™, Emu Oil and our moisturizing and hair growth products have combined to increase strength and moisture - two of the greatest and most needed requests from our customers."

Atlanta-based Healthy Hair Plus is a leading manufacturer and distributor of hair care products designed to target common hair problems such as dry hair, hair growth, oily hair, thinning, scalp psoriasis, anti dandruff, and weak or brittle hair.

Healthy Hair Plus is a 12-year-old company that manufacturers over 300 hair products for all hair types and hair styles such as shampoo, conditioners, and styling aids.