The First Skin Care Line Developed by a Leading Cosmetic Scientist Just For Men

Cosmetic researcher, Serge Kapustin, who has developed and produced breakthrough products for brands including Max Factor, Lancôme, Avon, Georgette Klinger, Donna Karan, The Gap, Urban Decay and Two Faced, has announced the launch of his own METROPOL skin care line for men.

The METROPOL line of shampoo, conditioner, scalp serum, skin softener and revolutionary anti-pathogen ATV-Shield is the first product offering from Kapustin who is widely recognized as one of the cosmetic industry’s most accomplished innovators.

The result of more than two years of intensive research and development, METROPOL provides men with the first comprehensive, gender-tailored program for combating the most obvious signs of aging including hair loss and dry skin.

Notes Kapustin, “As a scientist, I found myself concerned about the quality and efficacy of the grooming products being marketed to men, most of which do not address the unique chemical makeup of men’s skin and hair.

I created METROPOL because I felt men deserved products that were designed specifically for them by someone who understands and shares their concerns about aging skin and hair loss.”

Breakthrough Products:

Used together, METROPOL Shampoo ($12.00/8fl.oz.), Conditioner ($14.00/8fl.oz.) and Scalp Serum ($21.00/6fl.oz.) is the only men’s hair care system specifically designed to make hair stronger to reduce hair loss up to 70%

METROPOL Instant Skin Softener ($19.00/8fl.oz.) is the only men’s product that instantly softens the rough, dry and weathered skin associated with aging and active outdoor living The revolutionary, water resistant

METROPOL ATV-Shield ($24.00/8fl.oz.) is the only product of its kind delivering an unparalleled 12 hours of protection against the broadest range of harmful viruses, microbes, bacteria and fungus

All METROPOL products are

• scientifically designed for men

• made with proprietary compounds and with the highest quality ingredients and natural plant extracts

• fast acting, multi functional and gimmick free

• hypo-allergenic, non comedogenic and not tested on animals

• made in the USA

Designed for Men’s Unique Skin and Hair:

Increased levels of testosterone, melanin and hemoglobin make men’s skin tougher and ruddier than woman’s Men secrete more oil from the skin’s fatty layer reducing the need for oil in their skin care products Men’s hair contains less copper than women’s, increasing the importance of the right mineral balance in men’s hair care products

The pH of men’s skin is more acidic than women’s; in order for a product to provide benefit, the formula must be pH balanced to men’s skin.