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April 2007

Mens Health today releases its 3rd annual Grooming Awards"


Mens Health today releases its 3rd annual“Grooming Awards” featured in the magazines May issue. The yearly edit package serves as an expert guide to solving men’s most common grooming issues while naming the top products in the men’s grooming market. The issue is on newsstands today.

The 2007 Awards were chosen by a panel of experts that included some of the most notable barbers in the United States: Niall Costello, Owner of Esquires of Wall Street Barbershop, Abdul Karim Shakir, Owner of Hyde Park Hair Salon in Chicago (where Barack Obama gets his trims), Russell Hiatt, 60-year barber based in North Carolina, and Jake Gravbrot, hairstylist for musicians Fall Out Boy and YellowCard, as well as editors from Men’s Health magazine.

Awards categories included Hair, Fragrance, Face, Body and Shaving with best-in-class winners and runner-up products named for each.

“Everything we do at Men’s Health is to help men live well and feel good about themselves,” says Men’s Health Fashion and Grooming Director, Brian Boye. “The ‘Grooming Awards’ issue has become a highly anticipated guide for our readers--the advice is instantly applicable so they can get out the door and feel confident without missing a beat.”

The magazine also teamed up with Walgreen’s to promote this year’s winners on a national level the partnership marks the first-ever men’s magazine retail promotion, entitled“Get Your Groom On” that will run in over 5,500 Walgreens locations nationwide.

The first 1,500 consumers to purchase two or more featured grooming brands will receive a shaving kit filled with advertiser samples.

The partnership is a testament to the explosive growth in the mens grooming market which is now reported to be a $5 billion dollar a year industry, with men responsible for a third of all beauty products used in the U.S (according to MMR, November 2006).

Below is a complete list of winners which can also be found on www.menshealth.com:

Hair Category

   
 
Best Shampoo:   Redken for Men Retaliate AntiDandruff Shampoo, $12, redkenformen.com
Best Conditioner:   Billy Jealousy Cashmere Coat, $22, billyjealously.com
Best Styling Product:   Baxter of California, $16, baxterofcalifornia.com
 

Face Category

   
 
Best Moisturizer:   Jack Black All-Day Oil Control Lotion, $26, getjackblack.com
Best Zit Zapper:   MD Skincare All-Over Blemish Solution, $85, mdskincare.com
Best SPF Moisturizer:   Kiehl's Facial Fuel SPF 15, $21, kiehls.com
Best Eye Gel:   LabSeries Skincare for Men Instant Eye Gel, $27, labseries.com
Best Cleanser:   Urth Face Wash, $29, geturth.com
Best Face Scrub:   MenScience Microfine Face Scrub, $10, menscience.com
Best Toothpaste:   Rembrandt Premium Whitening Toothpaste: Intense Stain, $7, rembrandt.com
     

Fragrance Category

   
 
Best Exotic:   Polo Double Black, $50, polo.com
Best Classic:   Prada, $50, pradaperfumes.com
Best Intense:   Banana Republic Black Walnut, $45, bananarepublic.com
Best Fresh:   Brut Revolution, $20, brutworld.com
Best Woodsy:   Burberry London, $50, bloomingdales.com
Best Seasonal:   Bond No. 9 Fire Island, $120, bondno9.com
 

Body Category

   
 
Best Lotion:   Acqua di Gio Body Gel, $28, macys.com
Best Scrub:   Clinique for Men Exfoliating Body Wash, $16, cliniqueformen.com
Best Wash:   Molton Brown Bracing SilverBirch Body Wash, $23, moltonbrown.com
Best Sunscreen:   Neutrogena Fresh Cooling Sunblock Gel SPF 45, $10, neutrogena.com
 

Shaving Category

   
 
Best Aftershave:   Origins for Men Fire Fighter Plus Beard Taming After Shave Soother, $17, origins.com
Best Prep Solution:   Clarins Men Skin Difference, $35, clarinsmen.com
Best Shave Gel:   Refinery Shave Foam Gel, $23, the-refinery.com
Best Shave Cream:   Shiseido Men Shaving Cream, $22, shiseido.com
Best Ingrown Hair Treatment:   Anthony Logistics Ingrown Hair Treatment, $25, anthony.com